All the important terms for models and actors.

For the initial application, model agencies usually require two meaningful pictures, as well as personal information. The photos do not have to be professional. When you are accepted into the file, the agency will create a sedcard with professional photographs. As a rule, the costs are initially borne by the agency and settled via incoming fees. The pictures are a portrait, as well as a full body shot.

In the cover letter, the model agencies need some information:

  • Date of birth
  • Measurements (chest circumference – waist – hips)
  • Contact information (name, address, mobile number, email)
  • Height
  • Hair color/eye color
  • Cup size (for female applicants)
  • Shoe size
  • Confection

Agency commission is the commission that the model agency receives from the model fee for brokered orders. Composed of an agency commission and an administration and consulting commission, a percentage of the fee and the buyout is calculated. The usual agency commission within the industry of German model agencies is about 20- 25%. In other European countries, these agency commissions are often even higher.

Artists are on location at photo shoots, fashion shows and advertising shoots and take care of the model’s appearance. There are make-up artists, also known as make-up artists in international circles, who are responsible for the hairstyles and make-up. Stylists, on the other hand, are responsible for the outfit that the model will wear at the shoot or on the catwalk.

The Künstlersozialkasse (KSK) was founded in 1982 and is the point of contact for health, pension and long-term care insurance for self-employed and freelance artists or publicists. The KSK provides social security and ensures that artists such as models, influencers or presenters can enjoy similar insurance protection as would normally be the case for employees. However, members of the KSK only have to pay half of the monthly contributions due in each case themselves. The rest is topped up for them by the KSK.

The respective company for which a model works, for example, must pay an amount from the net salary to the fund (artists’ social security contribution). The exact amount that a model has to pay each month depends on her income from work. Here, low-income earners have to pay lower contributions, which are adjusted to the current income. For this adjustment, members must submit an annual forecast. If the income is higher or lower than stated, there is no threat of an additional payment or a refund. However, if significantly more is earned than stated, an additional claim must be expected.

With the help of the artists’ social insurance fund, the state would like to help the above-mentioned occupational groups, which would otherwise be significantly worse protected and could not afford the high insurance premiums in the long term. Thus, in this case, models do not have to worry about their statutory social insurance, even if they do not have such high earnings over a certain period of time.

Anyone wishing to be admitted to the KSK must submit a corresponding application. Afterwards, it is checked whether the requirements for compulsory insurance according to the KSVG (Artists’ Social Insurance Act) are met and the respective contributions are calculated individually. The applicant’s lowest annual income must not fall below 3,900 euros in order for the KSK to cover the artist.

more Information: https://www.kuenstlersozialkasse.de/index.php?id=15

Senior models are mostly between the ages of 49 – 80, Best Agers even start at 35+. The older generation of models stands for authenticity and is becoming increasingly popular. Since 40% of the population in Germany is now over 49 years old and the world population is also tending to get older, older models are being used more and more in advertising. Senior models have become firmly established on the market, especially in recent years.

Blocking days are time restrictions of the model in a planned production. If the model is not available on all days in the desired period of the customer, there are the so-called blocking days. These can be used by the model to be specified for certain days, not as the first option. These blocking days are also used for dates that can not be moved or already booked jobs.

Body Parts, in relation to the modeling industry, means the provision of body parts of a model, such as hands, legs, fingers, hair, teeth, etc., for the creation of photographs or commercial videos. It is often the case that “body part models” are booked in addition to a booked “hero model” (main actor of an advertising campaign) in order to fill out certain sections in an advertising production. These are close-ups where the corresponding body part is shown. Sometimes it is tried to find a hero model already in the casting, which meets the requirements also in the body part area.

The booker is the link between agency, client and model and is available as a permanent contact person. He places models and advertising faces with clients who send inquiries to the model agency and is thus responsible for the booking. Subsequently, the booker is responsible for negotiating the model fee and the buyouts. In addition to these tasks, the maintenance of the model file and the forwarding of invoices including expenses to the accounting department are also part of the work of a model booker.

A briefing is a short meeting before a shoot to inform the model about all the important information so she can do her/his assignment.

Buyouts refer to the contractually stipulated right that the client buys in order to be able to use image or video material for specific purposes within a specified period of time. The model and the agency thus sign over the previously defined rights to the images to the end customer. The end customer pays the model fee and the buyouts in order to be able to exercise his or her rights of use. As a rule, spatial, temporal and content-related conditions of use are specified for the buyouts. These restrictions on use must be recorded in the booking confirmation. If the client decides to use the image rights beyond this, the buyouts must be renegotiated, otherwise there is a risk of severe contractual penalties.

Optional buyouts: Sometimes there are different buyout packages or different optional buyouts. In this case, the decision on which package to take is made at a later stage.


Follow-up buyouts: If the customer decides to extend the spot after the first buyout period, follow-up buyouts are purchased and you receive another fee for the follow-up buyouts.

A call back is a second round of applications for a casting. A call back is usually only used for large productions with an extensive production budget to once again check the suitability of the candidates. As with a casting, the call back is rarely paid.

The callsheet, also called dispo, summarizes the most important information of an upcoming production day. This is sent by the customer to the model agency before the production, close to the production day, and forwarded by them to the models. All parties involved in the production, such as photographers, make-up artists, stylists, etc., receive the callsheet. It contains a list of all participants, the meeting place, time, duration and contact details.

The call time, is the time at which the model should appear at the casting or job. Punctuality is considered very important in the fashion industry and thus unpunctuality can not only take the chance of a casting, but also leaves a bad impression on the customer – both for the model, as well as the model agency.

Literally translated, casting means “selection process”.

The main purpose of a casting is to find a suitable role for the agency or client and to get a physical impression of the model, actor, dancer or singer. Polaroids are often taken and the applicants do a test walk.

At the casting, you wear tight-fitting, discreet clothing. Even the online application to a model agency can be understood as a casting, but most agencies / clients invite to a so-called audition (audition).

The casting sheet is a form that is filled out by the model before the casting and provides information about the actor.  The casting sheet contains information about the measurements, hair color and eye color of the model. The casting sheet contains facts about the campaign, the time of the fitting/shooting and the conditions (fee, buyout). In addition, the model is asked to provide information about restrictions/ blackout days as well as advertising activities in recent years. In particular, the previously advertised competitor products are of interest here. All answers must be truthful and are binding.

The catwalk is an extended stage platform on which the models present the designer’s fashion in front of the audience in a fashion show, one after the other. At the end, all models appear together with the designer and say goodbye. As a model you should be at least 176 cm tall and have the right walking technique and perfect facial expressions. The fee at the fashion show is often a little less than at shoots, but a run on the catwalk is extremely popular with models. The first walk as an opening model is something very special and increases the fame of the model.

Classic Models are, as the name suggests, classic models. These do not belong to special categories, such as plus size, tattoo or fitness models. Classic Models are used both nationally and internationally and are in demand in all possible areas of application. You can find them, for example, on the catwalk at fashion shows, in commercials or on billboards. 

A close-up, or headshot, is a simple close-up of the face. The model is photographed from head to just below the shoulders, whereby the facial expressions in particular should be in the foreground. These close-ups are mostly used in the online portfolio, model book or sedcard as the first image to create the clearest possible first impression. The focus of the close-up is the representation of the model’s personality.

An advertising model is very different from a fashion model. The classic model measurements play a somewhat smaller role for advertising models, as do height and age. The focus of the advertising shoot is on the product in order to present it in the best possible light for sales. An interesting look, a positive charisma and acting talent are in the foreground when looking for an advertising model.

If a model is mediated by the model agency, this includes a fixed commission of the model. The commission rate consists of the brokerage and service commission.

Copyright is the right of the author (photographer, model, client, etc.) on a photo, image or intellectual property. It is legally protected and may only be passed on/used with the consent of the author via his declaration of consent. This declaration of consent can be legally recorded by a contract and thus transfer the copyright to third parties.

A client commission is the commission that the model agency receives from the client. This is for the mediation. The commission is adjusted to the order and can be either a fixed amount or a percentage of the order value. This commission is not to be confused with the agency commission, which is paid by the model to the agency.

A cover shoot is a photo production to create the cover page of a magazine (cover). A covershooting is a sought-after model job, where the model (covermodel) is depicted with a portrait on the cover. In the international modeling industry, cover shoots are an important marketing factor. Especially with renowned fashion magazines, a cover shoot can increase a model’s market value enormously. That is why magazines often pay models no or only a very small fee. Model agencies actively work with covers of their representing models and show them as the main image in the fashion index. Thus, the magazine cover also serves as a reference for the agencies for the quality of their models. Cover shoots are mainly used in the fashion sector and do not really play an important role for advertising models.

Despite the openness and flexibility that the industry has achieved, measurements and clothing sizes are still indispensable when it comes to modeling jobs. The clothing size describes the clothing size of the wearer/model. Especially in the fashion industry, a clothing size that fits the job is crucial. These measurements are usually 34-38 for classic models, from size 38-40 models count in the plus size category. Should this change, the agency must be informed immediately. Above all, however, when special costumes and garments are made, the exact measurements – in addition to the clothing size – can also be decisive. Here, the classics, i.e. bust, waist, stomach and butt circumference are often measured.

A Direct Booking is the request of a client via the model agency to book the respective model for a job. The agency discusses with the customer all the important contractual details of the booking and makes sure that the request to the model is serious and to his advantage. After the general conditions are established, the model receives the request as an offer (option). If the model agrees, the client books the model within the framework of the optioned offer.

Dispo or Callsheet is a PDF that the production company usually sends out to everyone involved in the shoot one day before the shoot. It contains all the information about the shoot for you. Sometimes the DISPO comes late the night before, which is of course not ideal, but unfortunately it happens.

A dressman is the name of a male model. In the 60’s and 70’s, when men models presented exclusively men’s clothing in photo campaigns and on catwalks, the term Dressman was established. Nowadays, the term men model or male model is more common.

An e-casting is the presentation of the model to the customer or the model agency in the form of a video. If the agency is looking for a model, for example, under time pressure, or if the journey for the model is financially unreasonable, the agency offers such an e-casting. The e-casting consists of a short introduction video and a video in which the model should act out a film scene. Disadvantages are that agencies tend to choose candidates from live castings and that models often do not have professional equipment for the video shoot.

The term “editorial” translates as journalism or foreword. This means an editorial, i.e. the overall concept of a brochure, a book or a magazine. An editorial photo does not advertise a specific product, but the model as a sympathetic figure and the art are in the foreground.

Since editorial shoots are highly sought after by models to gain experience and attract new clients, the focus here is not on remuneration. The model has the opportunity to increase his level of awareness/market value through such jobs. These publications enable the agency to place the model for other jobs with a higher fee.

 If you’re lucky, the door opens to high fashion shoots for famous fashion labels and designers.

Exclusive contracts can be concluded between model and model agency as well as between model and client.

The model guarantees to be available only to the contract partner for a certain period of time. This means that the model may not accept any other model jobs and/or work for another model agency. The client’s goal is to make the model inaccessible to competitor brands and to achieve a high recognition value with the advertising face. In return for the exclusive contract and its restrictions, the model receives higher compensation from the client or a base salary from the agency.

An extra acts completely in the background. An extra must not be recognizable in a commercial and has no text. In a film, it is perfectly legitimate for an extra to be recognizable.

The fallback is the replacement for the main cast and stays on standby in case the main cast is absent at short notice. The fallback usually goes to the fitting, on the day of shooting holds depending on the agreement at home or on set stand-by. There is a separate fallback fee for this. If the fallback is used spontaneously, the fee is increased to the fee of the main cast.

At a fashion show, or fashion show, designers present their latest designs and collections. The agency places the models with the client. This can take place online or in the form of a casting.

Models are invited for fitting and run training, and outfits and choreography are assigned. During the dress rehearsal, the catwalk, sound and lighting are coordinated so that a coherent and impressive show can take place and the new trends can have an effect on the audience.

At the Fashionweek, the latest creations of fashion designers are presented by models on the catwalk. There are many fashion weeks, but the most famous fashion shows are in Paris, New York, Milan and London and take place in spring/summer and autumn/winter. On the one hand, haute couture (handmade and tailor-made luxury creations of major fashion houses) and prêt-à-porter fashion (ready-to-wear clothing) are shown.

The preferred age of the models is max. 19 years, although some agencies accept models up to 25 years. In addition, a minimum height of 174 cm is requested, a clothing size of no more than 34/ 36 and measurements of 84-86 chest, 58-64 waist and 88-94 hips. Models must be very willing to travel and work at unusual hours.

A fitting is the trying on of outfits before a show/shoot. The model gives the designer a realistic idea of whether measurements, cut and wearing comfort meet the set goals.

A fitting can also be a job where big fashion houses adapt their designs to the fitting models. Models with the figure of the average customer are usually booked for this. The requirements for the models are lower than in other shoots, which is why the fee is also set lower.

A general request (casting call) is the customer’s request to the agency to present all suitable candidates in its file for a job. The customer describes his booking request as precisely as possible, so that the booker of the model agency can make the selection.

The customer receives the overview and decides on a smaller pre-selection (short list) and asks the agency, as with the direct request, to clarify the availability and the general conditions with the models. The client gets his booking options based on the given commitments and finally decides for a model. In this case, the booked model receives a booking confirmation and the unbooked models receive a confirmation to solve the given option.

An agency sends its models to a Go&See to increase the probability of a direct booking. So there is no concrete job behind it, but the customer can already get a personal impression of the model and mark for future jobs.

You introduce yourself briefly and have the opportunity to show your model book. As a reminder, Polaroids are taken of the model and a short walk starts with subsequent posing. It is best to appear without makeup and in simple clothing with skin-colored underwear, do not forget high heels and a bikini.

Fee refers to the payment of the model. It differs by image and experience of a model. Most often, a distinction is made between beginners, professionals and top models. The better known and better the image of the model and the more experience he has, the higher the fee.

An inquiry is made by a potential client to the model agency. An inquiry can be formulated very generally or concretely. In any case, the customer signals his interest in the services of the model agency or its model file. The inquiry usually differs in a concrete booking interest in one or more models or in a casting call, in which the customer requests potential candidates from the agency to fill a role.

The actor contract is a basic contract for the model agency and the model. It regulates the rights and obligations of the client as well as those of the participant in a photo shoot or a film shoot. The essential conditions such as production dates, the obligations of the film producer, the remuneration and its due date, billing and payment modalities, the transfer of rights, as well as the documents to be submitted are stipulated by the actor contract, which offers a high degree of security.

Anyone who wants to work independently in Germany and intends to make a profit from the activity must always register a trade. To do this, you apply for a trade license and register your business. However, not every profession is obligated to do this and not every industry is so easy to become self-employed.

The so-called “liberal” professions are an exception to this rule: Pharmacists, doctors, lawyers, notaries and auditors are some of them. They are treated differently under Section 18 of the Income Tax Act.

Other exceptions are professions in skilled trades such as hairdressers. Here, only people who have certain proof of professional qualifications are allowed to become self-employed. For example, only hairdressers with a master’s degree are allowed to run a business.

The application for the trade license

The application for a trade license is made in the trade registration office of the respective municipality in which one has his residence. Colloquially, this office is often referred to as the “Trade Licensing Office” and is located in the city, municipality or district administration, which is located in the city hall, the Citizens’ Advice Center, the Public Order Office or a similar institution. 

The registration itself does not take long. In the best cases, you can take the trade license directly with you. The only prerequisite is that you have all the necessary documents directly with you. The required documents are:

  • The completed application form: The form to apply for a business license can be downloaded directly from the Internet at most municipalities. To do this, you should simply google the name of your place + business registration. You can also obtain the form directly from the relevant authority.
  • In the case of trades requiring a permit or special requirements (e.g. as an insurance broker, in the trades or in the hospitality industry), you must present the corresponding permits and proofs.
  • Cash as processing fee: Depending on the municipality or city, this fee varies between 15 and 60 EUR.
  • A copy of the (currently valid!) identity card or passport.
  • Nationals of other countries may also require a residence permit

Attention: Even if you are considered a “small trader” as soon as you receive your trade license, this does not mean that you are entitled to start a trade. First of all, the tax office must be involved. This is done by receiving a form for the tax registration of the trade from the Trade Licensing Office after registration. This form is filled in and handed over to the local tax office. In some cases, the form can be filled in directly at the Trade Licensing Office, which forwards the information to the tax office. After a few days of processing, the tax office confirms the registration of the business and issues a tax number. This completes the business registration and the small business owner can start to pursue his business and issue invoices.

The advantage of registering a trade is that it is inexpensive and easy to do. No equity capital is required to start a business, which would have to be paid in as company assets, for example. On the other hand, as a small business owner, you are also liable with your private assets for any liabilities of the business.

Important notes on invoicing when working on a trade license

A person who runs a small business works on his tax number and on account. After fulfilling an order, the self-employed person, i.e. the trader writes an invoice to the client. For this to be legally valid, at least the following information must be listed:

  • The name of the trader/contractor including his tax number assigned by the tax office.
  • The name of the client
  • The date of the invoice
  • A unique invoice number that is consecutive (it is particularly easy to take the year followed by a consecutive number)
  • The service description (type and scope of service, customer, time and place of action)
  • The period of performance (can be included with promotion time)
  • The net amount of the service and, in the case of small businesses, the value added tax and the gross amount.
  • The term of payment
  • Contractor’s account details (bank, bank code, account number)
  • The signature of the contractor

A location is the place where a production or shoot takes place.

The lookbook is a folder that contains a collection of photographs. These photographs can be samples of work from various assignments or photos taken by the model agency. The lookbook should show the changeability of the model and always be kept up to date. Should the body change or even just the hair color so the lookbook should be adapted to it.

The word mannequin was used especially in the nineteenth century in France and has its origin in the Netherlands. The term mannequin is derived from the Dutch mannekijn, which means “manikin” and refers to the anatomical model of a human being. The concept of such a model was changed in 1858 and since then people have been used instead of mannequins to show off designers’ latest creations. Nowadays, the term mannequin is rarely used – more common are more specific terms such as model, fashion model, runway model, photo model or even curvy model and best ager. Nevertheless, mannequins are known to most people, because they are often seen in the shop windows while shopping.

Also abbreviated as MR, is the supporting role of a project, usually with text. Sufficient camera experience is an absolute requirement.

A model release – or model contract – regulates the rights of use and the permitted types of use of the photos, the remuneration of the model, the permitted/required naming of the persons depicted and the duration of the granting of rights.

The model agency contract is usually concluded when a model is accepted by a model agency and then applies to all future model jobs concluded between the model agency and the clients.

The model can conclude such a representation agreement with many model agencies.

A model has a mother agency if she has an exclusive contract with the respective agency. This means that the model is not listed with any other agency.

If the model wants to be placed with another agency, it must be discussed with the parent agency beforehand. Here, the parent agency has the right to prohibit a placement, domestically or in the same city, because the parent agency has built the model and also invested in his career. Models who are under exclusive contract get as many orders as possible and are offered worldwide and seriously.

A New Face is a model at the beginning of his career, someone without experience, who is mentored and built up by the model agency. The agency offers the New Faces the opportunity to participate in a Go&See to present themselves to clients and thereby receive feedback on strengths and suggestions for improvement.  New Faces earn less than experienced models, because as newcomers they can perform less and they have not yet built up their image.
Many clients have a great interest in New Faces, as it gives them a new, unseen face!

In the modeling industry, “on stay” refers to a stay of a model in another location for several weeks or, in the case of very positive customer feedback, up to several months, in order to be used locally by a modeling agency.
Often partner agencies cooperate internationally and send their own models to the city of the respective cooperating model agencies. Advantage of a model at an on stay is that they can increase their own level of awareness and experience on site through the daily castings. Added value of the model agencies is that they can always present new models and new faces to their customers.
Depending on the booking success of the model, this can be sent several times a year on On Stays. In the city to which the model has been sent, he or she is looked after by the partner agency located there or by a branch of the parent agency. This includes that the model is accommodated in a model apartment and is provided by the agency with a cell phone including a country-specific phone card, so that she can be reached quickly for castings and bookings.
Part of the daily business of a Model On Stay is to go on “Go & Sees” and castings in order to attract as many clients as possible and get bookings out of it. On Stay stays are especially important for young models to expand their portfolio and to increase their international market value.

The option period is the period in which the model should be available for production. This includes arrival and departure, fitting, shooting, etc.. At least three days before the planned shoot or shooting, the customer must request his option, otherwise the option on the model expires. If a blocking day falls into the option period, the model agency must specify it. The models usually receive half of the fee or the, with the customer by the model agency, agreed wage for travel to and from, should this be in another city or abroad.

Overtime is a term that has been transferred from sports to the modeling industry. In sports, an overtime refers to an extension of the game. Transferred to the model business, an overtime is a working time overrun, i.e. overtime.

A model booking for one day refers to a basic German working day of eight working hours excluding breaks.

If the model is used for longer than these eight hours, he/she performs additional work, which is remunerated according to the agreements (often as a percentage of the daily rate) and also invoiced to the client.

The partner agency is a cooperating agency, which can mean the cooperation between different model agencies at home but also abroad. For both agencies this is something positive, because through the cooperation there is an exchange of portfolios and this can lead to the upgrading of the model file. If a partner agency “borrows” a model from the parent agency, the latter usually receives a commission. Also for the model a cooperation is advantageous, because your job chances are increased by the exchange of portfolios.

A model who presents plus sizes rather than the usual model measurements is called a plus size model. Often such models are also called curvy.

Usually plus size models start at a clothing size of 38/40, so when fashion collections are presented to fit the average woman, pluz size models are very popular.

A Polaroid refers to an instant picture. The term is due to the American company Polaroid, which became known for its instant cameras. Today, Polaroids are synonymous with pictures that can be used immediately.
In the modeling industry Polas is an abbreviation for Polaroids. Polas are photos that show the current almost unadorned appearance of the model. They are shot with a digital camera, can be forwarded digitally immediately and offer the customer an unadulterated view of the current body measurements of the model to be booked.
In contrast to the Sedcardbilder and the Modelbooks in which professional pictures are shown with priority of other campaigns, which should show the versatility of the model, the goal of the Polaroids is to get a view of the model as close to nature as possible.
When shooting the polas, there is no special location, nor any special styling for the model.

A portfolio refers to your references in the form of your fashion portfolio.
Through many shoots, a model gets a large number of pictures, which she adds to the portfolio to present to customers and designers and to present herself. The portfolio should always be up to date. The more pictures you have, the better the customer can get an impression of the model.

Posing is taking a certain posture. This happens at the photo shoot, but also on the catwalk. On the catwalk, posing is used at least once to present the garment while moving and standing.

Derived from pre-production meeting, is a meeting where client and director decide on the cast among other things. Most of the time the final decision if you are booked or not is 1-2 days after the PPM.

Product photography is an important part of advertising photography, in which goods – be it furniture, fashion accessories, food or car tires – are attractively presented and photographed. Such product photos can be found, for example, in magazines, advertising catalogs and online stores. The goal of product photography is to present the items from their best side and thus encourage potential customers to buy. This is done, for example, by integrating advertising models into the presentation of the products, thus creating a high identification value for the viewer. For this purpose, often no classic models with catwalk measurements are sought, but rather very different and “normal” types that optimally reflect society. That is why best agers and plus size models are often found in product photography.

The time period in which the project takes place. Often the project period you have to block out is a bit longer, even if there are only 1-2 shooting days. If you are not available on some of the days that fall within the time period, be sure to indicate them as blocking days on the casting sheet.

Sometimes all the people on the shortlist are asked for a recall. The recall can take place in the studio or video call, usually in the presence of the director, who wants to work with the applicants again before the decision.

The rehearsal of the models for the fashion show can differ from weeks of preparation to a few hours before the fashion show. All the participants of the fashion show take part in the dress rehearsal, in addition to the models, for example, the technique, the musicians and the dancers. During this, the sequence of the show is rehearsed to avoid mishaps during the fashion show.

A model scout is an agency employee who is always on the lookout for potential models and new faces for the agency.

With a good knowledge of color and fashion and the right feel for the type of model in demand, he travels a lot, keeping an eye out and approaching potential models to supply the agency with New Faces.

If you are shortlisted for a project, then there is a special focus on you. Often some questions are asked again when you get on the shortlist. You should answer them as soon as possible.

A travel fee – also travel expenses – is paid to the model, independent of the model fee, in the case of accommodation costs, meals and travel costs to the location.

Sedcard pictures are expressive, versatile and professional portrait and full body shots of models. They are published on a paper card, the Sedcard, and are intended to encourage bookers to book the model. The Sedcard is named after Sebastian Sed, an agency manager who was active worldwide in the 1960s and developed this standard form to simplify the process of selecting and booking a model.

Other sources refer to the origin of the word: The English “sed” stands for “seduce” or “entice”, because with the sedcard pictures the model or the agency wants to entice the potential customer to book the model.

In addition to the sedcard pictures, the cards receive the model’s data including her measurements at a glance. The model can be contacted and booked via the model agency indicated next to the sedcard pictures.

The set is the location where the advertising shoot or the shooting takes place. The set can be located outside or in a studio. The corresponding props and lighting that are needed for the respective production can be set up and stowed away.

The term setcard is an advanced name for a cardboard card printed on both sides with photos and information about an actor/presenter. Originally, the term originates from the modeling industry, as a sedcard (also sed card, zed card, sed card) is the name given in German-speaking countries to a single- or double-sided short application of a model.

In addition to the terms sedcard and setcard, the term comp card has become internationally accepted.

In the modeling industry, a shoot is the shooting or recording of photo and film material. The end results of a shoot range from artistic portrait shots, such as cover shoots for magazines or photo shoots for exhibitions, to theme-specific photo series for magazines and product presentations.

Which story, mood or message is to be conveyed by the images depends on the customer order that is implemented in the shoot. The photo concept designed in advance determines the circumstances, which must be implemented by the team together in the best possible way. For a successful shoot, photographers, stylists, make-up artists, light installers and set designers – to name but a few – work closely together.

Stylists (also called fashion stylists or personal stylists) ensure the distinctive look of models, actors and other celebrities. They dress stars and starlets for red carpets or TV appearances or realize photo shoots together with photographers and make-up artists.
Like make-up artist, stylist is not a recognized training profession, but more and more training paths are emerging that lead to this desired profession. In addition to a passion for fashion, someone who is interested in becoming a stylist must have an excellent eye for aesthetics, a strong visual sense and a very good feel for future trends, because stylists not only have to be up to date with the latest trends in fashion, styling and accessories, but also discover or even shape future developments.
In addition, a stylist’s tools of the trade include a solid knowledge of a wide variety of materials, goods and styles, color and type theory, but also fashion history and, last but not least, knowledge and skill in the use of common tools and working materials. After all, in the modeling industry, stylists are responsible for the outfit and the overall effect of the models. In photo shoots, this meant that they not only look at the optimal effect of the merchandise and the models in front of the camera, but also frame them optimally in the environment or, in the case of fashion shows, work with the designers of the stage set to create a convincing overall concept.

A test shoot is essential especially for the models who have no or few photos in the sedcard. A distinction is made in such shootings between the “TFP” and “Pay” photo shoots. In a paid test shooting, the “Pay” photo shoots, the model books a photographer to get new shots for themselves.

Make-up artist is the professional name of a person who makes up and styles artists, models and presenters in show business with the main focus on face (“Visage”, French – face).

Professional make-up artists are characterized not only by their ingenuity and creativity, but especially by the mastery of their craft and professional material such as a high-quality make-up artist case.

The content of make-up artist training includes biological aspects such as the analysis of human anatomy and dermatology, as well as art historical subjects, but also economics and materials science. Make-up artists are employed in film and television, in photography, for musicals, theater and opera, fashion shows and trade fairs, exhibitions and events of all kinds. They are employed or freelance by designers, cosmetics companies and in the fashion industry.

“TFP “stands for “Time for Pictures” and is a kind of “free barter”. The model receives a free shoot and the pictures. In return, the photographer may use the resulting images for his portfolio. TFP shoots are free self-promotion for both model and photographer. They are suitable for newfaces, because at the beginning of the model’s career there is usually no or little professional photo material available.